Who We Are
Founded in 1978, the SEAOIL Group of Companies was engaged in offering storage facilities for petroleum and petrochemical based products. Soon after, it rapidly expanded its operations by carving a niche in the wholesale petroleum market. A decade later, the company partnered with Paramins, at that time one of the world's leading lubricant additive supplier, endowing its Research and Development Team the ability to develop the most advance lubricants in the market, an endeavor it continues to do today.
In 1996 in anticipation of the oil market deregulation, SEAOIL Philippines, Inc. was established, eventually becoming the first independent fuel player to open a retail station. Today, the SEAOIL Group of Companies employs over 600 highly motivated and skilled personnel and constitutes over 4% of the country's annual downstream oil industry.
In the short term, SEAOIL is aggressively constructing more service stations at strategic locations consistent with its aim to be the service station of choice for the A, B, C and D market segments. As a Filipino-owned company, SEAOIL has the competitive advantage in its unique perspective and understanding of the needs of the Filipino market.
In the long run, the company envisions itself to be the most omnipresent player in the oil industry in terms of retail network. The company aims to put up over 500 stations nationwide in 2011.
Empowering Filipinos thru Franchising
As a testament to its dedication to the Filipino consumer, SEAOIL has been consistently expanding its retail station network in the country especially in underserved markets. From one station when it started retailing in 1997, SEAOIL now has over 150 stations all over the country.
This aggressive expansion plan serves not only the Filipino consumer; it also opens business opportunities for Filipino entrepreneurs through franchising.
SEAOIL boasts of an award-winning franchise model that earned the company a number of prestigious awards as a retailer of fuel and lubricant products. SEAOIL Philippines, Inc. was recognized as the “Outstanding Filipino Franchise of the Year” in the 2007 Franchise Excellence Awards organized by the Philippine Franchise Association (PFA), the Department of Trade and Industry (DTI), the Philippine Chamber of Commerce and Industry (PCCI), and the Philippine Retailers Association (PRA). SEAOIL also won this coveted Award in 2006, making the 2007 Award its second in a row, elevating SEAOIL into the Franchise Excellence Awards’ “Hall of Fame”.
Changing the Landscape of Philippine Fuel Industry
Over the last thirteen years, SEAOIL has consistently been able to introduce more advanced and environment-friendly fuel specifications ahead of its competition, which include the shift from leaded gasoline to unleaded, high sulfur to low sulfur diesel, and in the past few years, the shift to alternative fuels like bioethanol and biodiesel.
SEAOIL is known for its pioneering efforts in promoting biofuels in the Philippines, a practice that became the standard in the fuel industry with the passing of R.A. 9367 (Biofuels Act of 2006) which mandated the blending of 1 percent CME (coco-methyl ester) for all diesels in May 2007 (upgrade to 2 percent in 2009), and blending of 10 percent ethanol into gasoline products in 2009.
It is the first company to sell E10 fuels or gasoline blended with 10% ethanol in the country. A product that it has been developing and promoting since August 2005, more than a year before the Biofuels Act of 2006 was signed. SEAOIL was also the first to launch 2004 Clean Air Act-compliant diesel (Pure Diesel) in 2003.
SEAOIL believes that we owe this shift to biofuels to future generations. In the words of SEAOIL president and CEO Francis Glenn Yu, we did not inherit the earth from our parents, but instead it was borrowed from our children, so we should be good stewards of it.
Innovative, customer-focused and globally competitive, SEAOIL Philippines Incorporated is harnessing all its energies to become the leading force in the country's oil industry.
