History of Innovation

2009

Launched Extreme 97, the revolutionary gasoline product that offers extreme engine performance at 97 octane while being environment-friendly and affordable compared to other high-octane gasoline products

Received the Franchise Marketing Campaign of the Year Award (Non-Food Category) in the Franchise Excellence Awards organized by the Philippine Franchise Association in cooperation with DTI, PCCI and PRA

Named the Best in Franchising Support by Entrepreneur Magazine in its Annual Franchise Awards

Introduced the 2nd Generation of the SEAOIL Express Station, a breakthrough in modern station construction as it offers an efficient mix of aesthetics and functionality at a reasonable investment package

2008

Received the Quality Management System (ISO 9001:2000) certification from Geneva-based International Organization of Standards

Elevated to the Franchise Excellence Awards' Hall of Fame for having won the Outstanding Filipino Franchise of the Year Award for two years in a row (2006 & 2007). The Franchise Excellence Awards is being organized by the Philippine Franchise Association (PFA), the Department of Trade and Industry (DTI), the Philippine Chamber of Commerce and Industry (PCCI) and the Philippine Retailers Association (PRA)

Recognized as Outstanding Retailer of Petroleum Product for five consecutive years by the Consumers Union of the Philippines (2004-2008)

Honored by Entrepreneur Magazine with three of five awards in its 2008 Franchise Awards. SEAOIL received the Best Local Franchise, Best Franchise Support and Most Promising Franchise (Revenue Growth) awards

Launched Price Lock prepaid fuel cards, another industry-first from SEAOIL, to shield motorists from continuously escalating oil prices in 2008

First to develop E85 fuels (a blend of 85% ethanol and 15% gasoline)

2007

Recognized as the Outstanding Filipino Franchise of the Year in the 2006 Franchise Excellence Award, given by the Philippine Franchise Association (PFA), the Department of Trade and Industry (DTI), the Philippine Chamber of Commerce and Industry (PCCI) and the Philippine Retailers Association (PRA)

Recognized as the Outstanding Retailer of Petroleum Product in the 19th Annual National Consumers Award organized by the Consumers Union of the Philippines

Launched SEAOIL 4T Power – a premium grade motor oil for 4-stroke motorcycle engines

2006

Introduced SEAOIL Express Station, the fast and easy way to own a gasoline station franchise

Inducted as a regular member of the Philippine Franchise Association (PFA), the Association of Filipino Franchisers Inc. (AFFI) and the Philippine Retailers Association (PRA)

Recognized as the Outstanding Retailer of Petroleum Product in the 18th Annual National Consumers Award organized by the Consumers Union of the Philippines

2005

Opened its 100th station

Pioneered the use of ethanol as a gasoline blend in the country and first to offer E10

Awarded “Outstanding Gasoline Station” by the CUP for second straight year

Joined the Fuels for Life Movement of SEDP-USAID and The Philippine Biodiesel Alliance (TPBA) to promote the development and use of biofuels in the Philippines

Signed an agreement with the Automobile Association of the Philippines (AAP) to promote and use E10 in their car racing activities

2004

Awarded “Top Gasoline Station” and “Top Gasoline Engine Oil Brand” by the 2004 National Consumers

2003

Pioneered the discount lane through our Loyal Biyahero program for our valued patrons

First to launch 2004 Clean Air Act-compliant diesel (Pure Diesel)

First to introduce Diesel Lubricating Oil exceeding the API CI-4 standard in the Philippine market

2002

First oil company to introduce Clean Air Act-compliant unleaded gasoline

Partnered with ABS-CBN Bantay Kalikasan in support of environment conservation thru its program Bantay Usok

Opened its first station in Mindanao

2001

Opened its 50th gasoline station

1997

First independent company to open a gasoline service station after the oil industry's deregulation

1992

Became the first oil company to manufacture affordable sachet packaging for 2-stroke motorcycle oil

1987

Partnered with Paramins, one of the world's biggest lubricant additive suppliers, to develop the most advanced lubricants in the Philippine market

1980

Opened its first depot facility in Mandaluyong, to serve industrial requirements for the storage of petroleum and petroleum-based products

1978

SEAOIL Group of Companies was founded by Mr. Francis C. Yu and his wife Josefina