SEAOIL bags ISO quality management certification

Manila Bulletin

SEAOIL Philippines, Inc. the largest among independent oil providers, bagged last December 2008, the Quality Management System (ISO 9001:2000) certification from Geneva-based International Organization of Standards, giving it the global stature of the Big Three petroleum players operating in the Philippines.

With this certification, SEAOIL will now surely find it easier to attract investors for its expansion programs and benefit from the seal of excellence given by ISO in selling its various products and services, said Stephen Yu, Chief Operating Officer of SEAOIL who had aquired extensive experience in the Yu family's logitics operations, now a crucial growth area for SEAOIL.

With the ISO we are going to attract new international clients to do business with us, particularly in the area of logistics, plus it would be a lot easier for us to market our services, Yu said.

Between applying for said certification to final certification by SGS, the leading global accreditation and certifying body, it took SEAOIL three months to prepare and six months to implement the recording and documentation procedures (with some expected resistance from employees) before undergoing the three-day final audit by SGS, explained Dorina A. Endaya, Corporate System and Documentation Control Manager of SEAOIL.

Though the certification applies to the main office in Ortigas and the depot in Mandaluyong but the benefits of actual application could trickle down to the 144 stations in the country and other areas of operation, Endaya said.

SEAOIL's Marketing Director Arturo S. Cruz said the seal of excellence elevated the company to the level of prominence of ISO 9001:2000-certified companies like Fujitsu Philippines, Holcim Phils., Gardenia Bakeries Philippines, Inc., Canon Marketing Philippines, Inc., Jollibee Foods Corp. and Siemens Philippines.

And among the independent players, SEAOIL is the first to get certified by ISO beating even the two largest oil players.

For Yu, the certification will certainly make it a lot easier for the company to attract investors partners and even lessees for its numerous facilities and products/services as the company embarks on a massive expansion mode that would eventually take it to the regional markets after reaching a critical mass of 500 stations in the country.

SEAOIL intends to expand not just its petroleum retailing operations but also warehousing and production of petrochemical liquid products which have a rapidly expanding market and applications here and abroad, Yu said.

Currently, SEAOIL has 144 (of which only three are company-owned) gasoline stations operating in the country which it expects to grow to 200 by end of 2009.